PITCHBLACKNIGHT

PITCHBLACKNIGHT

MIKEL ROSENTHAL · FLUXUS ARTIST · STILL MAKING

DESIGN SYSTEMS MUSIC DIGITAL ART VOICE PERFORMANCE BRAND IDENTITY
Latest Remix · 2026 Hearing Damage Unhinged
2:59
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"First take. No blueprint. No rehearsal. The imperfection is the craft — the breath of the moment, not the sterility of infinite takes."
Mikel Rosenthal

SOUND
FROM SILENCE.

Eighteen years of improvisation, recorded live in single takes. No overdubs. No reconstruction. Each track documents a moment that cannot be repeated. A session could run ninety minutes — and a single imprecision near the end was enough to discard all of it. There are hundreds of recordings that have never been heard by anyone. This is what made it through. What you hear is what happened, once, and only once, imperfections and all.

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Live improvisation · Single take · Unrepeatable

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PitchBlacKnight · Original Mixtapes · 2013 – 2014
THE
ARCHIVES.

The first mixes PBK ever made — recorded and released between 2013 and 2014. Long-form DJ sets, full ideas, unfiltered. Most people have never heard any of this.

01 Koolaide Kids 2013 44:50
02 Gritty Kitty 2013 53:43
03 Beat Brulee 2013 53:43
04 December Deleece 2013 1:00:27
05 March Tart 2014 1:03:43
06 Thursday Night Live 2014 56:03
07 Nevermind November 2014 49:22
08 Adrift 2014 35:37
09 Just in Time 2014 47:26
10 Well Alright 2014 53:10

Every discipline is a different lens on the same question.

Design. Music. Art. Voice. Movement. Philosophy.

When something catches me, I go all the way in.

Fluxus is the closest word for what that produces.

Not a style. A way of investigating.

The edges keep moving. That's how you know you're still in it.

The practice started in 1990 — a Mac in a high school computer lab, Photoshop 1.0, before digital art had a language. Thirty-six years across every discipline, most of it unseen. One imprecision was enough to discard ninety minutes of music. Hundreds of recordings, never heard. Then something changed at the foundation: body, chemistry, how the present tense actually feels. Twenty-five years medicated, done. Thirty-five pounds gone. A clarity I don't have a better word for than awake. Revelations keep arriving. This site is what the opening looks like.

Still going.

THE STORY
IN FULL.

1990Mexico, MO
Freshman year
High school

PHOTOSHOP 1.0.
BEFORE DIGITAL ART
HAD A NAME.

The school's first Mac arrived freshman year — and with it, Photoshop 1.0, days after its release. Before the internet was visual. Before digital art had a culture or a community of practice. Most people wouldn't encounter these tools for another decade. That's where it started. Not late. Not early. At the exact beginning.

1993 — 1999Missouri State
BFA · Summa
The loops begin

SUMMA CUM LAUDE.
THEN: THE LOOPS.

Electronic Arts & Design. Two years out of college, the animated GIF work began — generative, algorithmic, hand-crafted. 156 survive and are shown here. More exist in the archive. The earliest nearly didn't make it: lost in an incident involving an exterminator, a can of bug spray, and a stack of discs laid face-up on cheap carpet. The exterminator had one job.

2002 — 2024Chicago
The double life
Both at once

TWENTY-FIVE YEARS.
BOTH LIVES
AT ONCE.

A career building design systems for GE Healthcare, BCBS, Avant, TransUnion — systems used by 500,000+ people, recognized by the Red Dot, Fast Company, and dmi:DVA. Running alongside it, invisible: eighteen years of improvised music recorded in single takes and mostly destroyed. 156 GIF works accumulating quietly. Two complete bodies of work, almost entirely unseen.

18 yearsThe archive
The standard
The silence

HUNDREDS.
NEVER HEARD.

A session could run ninety minutes. A single imprecision near the end was enough to discard all of it. Not laziness. Not doubt in the work. Something closer to reverence — and something that looked, from the outside, an awful lot like fear. The standard was real. So was the silence it imposed.

Now · 2026Chicago Heights
The emergence
Still going

TWENTY-FIVE YEARS
MEDICATED.
THEN: AWAKE.

Off medication. Thirty-five pounds gone. A clarity arriving in waves, each one larger than the last. It felt like waking from a coma — because it was. The work is the same work it has always been. The willingness to share it is new. The revelations keep arriving faster than they can be catalogued. This site is what the opening looks like. Still figuring it out. Still going.

Design Systems Lead · 20+ Yrs · Avant · GE Healthcare · BCBS · Maven Wave

MIKEL
ROSENTHAL

Over twenty years designing systems that have to hold — clinical tools, fintech products, insurance platforms, enterprise frameworks. Edison for GE Healthcare (Red Dot Award · Fast Company Innovation by Design · dmi:DVA). Pathfinder for Avant. FIBER for BCBS. Alongside the professional work: eighteen years of improvised music, 156 digital artworks, voice performance, and a Fluxus practice that ties all of it together.

20+
Years of
experience
40+
Design systems
shipped
120+
Brand projects
delivered
2024 — 2025
Brand Designer
The Bettering Company · Freelance
Led brand identity and design system from zero — translating the company's mission into a cohesive visual language across digital and physical touchpoints.
2021 — 2024
Senior Product & Design Systems Lead
Avant
Led Pathfinder™ Design System — component architecture, governance model, Figma standardization, and a marketing library that unified brand consistency for 350+ marketers across the organization.
2020 — 2021
Senior UX/UI Design Systems Designer
GE Healthcare
Designed and evangelized the Edison Design System™ across 40+ enterprise products. Red Dot Award · Fast Company Innovation by Design · dmi:DVA Award for Interface Design.
2018 — 2020
Senior Design Systems Designer
BCBS · TransUnion · SurePeople
Three parallel contract engagements: FIBER system for BCBS, TUCM global identity for TransUnion, and PRISM psychometric platform for SurePeople.
2002 — 2018
Designer → Senior Lead
Maven Wave · Biersma Creative · Firebelly Design
Sixteen years across three studios — climbing from junior to team lead. Fortune 500 clients including Google, Nike, AT&T, Disney, Crate & Barrel, AbbVie, and Salesforce.

AREAS OF
PRACTICE

01
UI/UX Design
FigmaPrototypingResearch
Product design from strategy through implementation. Research, wireframes, visual design, and usability — structured to grow with the product.
02
Brand Identity
LogoVisual LanguageGuidelines
Logos and full identity systems — marks, typography, color, voice, and motion. Designed with clear internal logic so the system holds as it scales.
03
Website Design & Build
HTML/CSS/JSWebflowNext.js
Custom-designed and hand-coded websites. No templates. Considered layout, clean code, fast load — built to work as well as it looks.
04
VoiceOver & Voice Performance
CommercialNarrationCharacter
Professional VO for commercials, e-learning, documentaries, and creative projects. Versatile range — authoritative to playful.
05
Sound Design & Mimicry
FoleyVocal FXImpressions
Sound design, audio branding, and vocal mimicry. Technical craft and natural performance range, developed across 20 years of practice.
06
Music Production
OriginalCompositionMixing
Original composition and production across genres. 80+ released originals, recorded live in one take. Sync-ready catalog and custom scores available.
07
Live Music Performance
Live SetEventsCollab
Live solo performances and collaborative sets. Experimental, ambient, and electronic — improvised and composed to evolve in the room.
08
Art Performance
FluxusInstallationDurational
Performance art in the Fluxus tradition — durational, participatory, and site-specific. Installations, happenings, and live interventions.
09
Fine Art Commission
DigitalGenerativePrint
Original commissioned artworks. Digital, generative, and mixed-media. Each piece is singular — built to a specific question, a specific space, a specific intention.

156 WORKS.
MORE EXIST.

The practice started in a high school computer lab in 1990 — the school's first Mac, Photoshop 1.0, days after its release. Before the internet was visual. Before digital art had a name. The animated loops began after college, in 1999. 156 of them are here. There are more in the archive — this is the curated set. The earliest nearly didn't survive: lost in an incident involving an exterminator, a can of bug spray, and a stack of discs laid face-up on cheap carpet. The exterminator had one job. Each work started as a question about what a single form could do, and kept going until it answered.

MIKEL ROSENTHAL ·

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CONVERSATION.

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or call +1 (773) 490-6923

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